9 SEO Strategies help in Real Estate Website SEO in Dubai Middle East Region. Professionals who work with social media and the internet must always keep up to date.
9 SEO Strategies help in Real Estate Website SEO in Dubai Middle East Region
9 SEO Strategies help in Real Estate Website SEO in Dubai Middle East Region
- Understand once and for all how Google works in searches;
- Do not underestimate Google's ranking; you should always bet on coherent terms, without excessive repetition and in accordance with the company's theme;
- Always present high-quality content on your website;
- Maintain safe navigation on your website, avoiding penalties from Google that are harmful to the company;
- The website must be fully responsive, easy to navigate on both a cell phone and a notebook, computer, tablet, etc.;
- It is also important that the website has a high loading speed, preventing people from abandoning the page in a few minutes;
- Real estate websites must be easy to navigate, with well-fixed tabs, visible contact numbers and contact forms;
- Investing in website creation is the same as investing in the company;
- The website must have good technical support whenever it needs updates or in case of an error.
It is important to always maintain the standardization and style of the colors chosen for the company's website, as well as on social media, so that there is no confusion in the client's mind and they can always associate the colors, brand and logo of your real estate agency. Click Here for Real Estate Company SEO Services in Dubai
Professionals who work with social media and the internet must always keep up to date, being aware of all the needs and terms most searched on the internet about real estate and related areas - this is real estate marketing.
Organizing the company's strategic sales team:
Now that we know how to create a website, invest in online content and thus attract more customers, it is time to prepare the company's marketing team, so that they are ready to serve customers, monitor social networks and feed them with content continuously.
1 – Administrative team: these are the professionals who are responsible for the financial and bureaucratic side of the company;
2 – Content creation team: this can include social media, copywriters, and advertisers;
3 – Brokers: these are the professionals responsible for making in-person visits to the company's houses, apartments and land, as well as helping to create the virtual space of the houses. These employees must have the appropriate CRECI credentials.
Brokers must also be sensitive when presenting properties, understanding the needs of each client and thus offering a property that really pleases them.
4 – Information Technology (IT) Team: these are the professionals responsible for setting up the company's website structure, technical support, information management, access to the real estate agency's social media, among others.
5 – Alignment with the company's employer: all sectors of the company are important, but they must be aligned with the employer's objective and goal, which in this case is the owner of the real estate agency.
Having a real estate agency is not difficult, but a lot of research is necessary before opening the company so that everything goes well and you can get a lot of clients.
What do clients look for most in a property?
It depends on the region where the clients live, because in some parts of Brazil, as it is very hot, residents prefer more airy houses, close to the beach, made of lighter materials that allow air to pass through.
In the Southeast region of the country, people prefer more intimate houses, without giving up comfort and luxury, but valuing the security of the property.
– The houses available for rent or sale must always be clean, renovated and well-presented.
– The real estate agency can provide its own team that is responsible for the renovation of the properties themselves.
– You should always choose different types of properties, of all sizes and prices for rent or sale.
– For women, for example, what can draw the most attention in a property is a large kitchen, a leisure area, a master bedroom or a space for the children to play.
– Men may prefer a large garage to store the car or a well-structured leisure area to receive friends.
– Bathrooms must always be well-finished, the spacious kitchen and the leisure area with swimming pool or barbecue certainly attract the attention of customers.
What if customers don't like the properties shown on the website?
This is a very common situation that most companies go through.
What you should do is always leave a form available on the website so that they can give their opinion about a particular property, for example:
What did you think of our website?
How can we help you?
Talk to one of our brokers or online agents now!
Would you prefer to be contacted via email or WhatsApp?
Are you leaving the website? Check out the content we have prepared for you!
Click here and see an exclusive offer of house!
Tell us what you didn't like about the website and how we can improve it?
We're sorry that you weren't interested in any of our properties. Could you help us find the best property for you?
What rental price range are you looking for?
Learn about the advantages of renting a property with us!
This beautiful house is available on the website for a limited time!
Can we help you find your property?
These questions (which don't all need to be on the website, just the ones that are most relevant to your company) bring the customer closer, increasing the chances of them renting or buying a property from your company.
Speed of service, efficiency and humaneness in daily dealings with customers
People want a responsive and functional website, but they also want human service, someone who understands them, knows what they are looking for and can actually help them.
It is true that there is a lot of competition in the real estate market, but there is room for everyone. By developing a good sales strategy, online and in-person advertising, you can't go wrong!
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