Picturing Narratives: The Instagram Epoch
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19
666
instagram
2025
yes
1
english
Afghanistan
Abstract
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Influencers are the most visible incarnation of Instagram's narrative revolution. But contrary to the conception of shallow content, numerous influencers' moments are professed digital fibbers who draft ongoing, emotionally reverberative narratives around their lives, brands, or causes.
Take, for example, life influencers who create long-form narratives centered around specific topics like development, fatherhood, or entrepreneurship. Each post, Story, or Reel adds a new chapter to their overarching narrative. Indeed, patronized content is framed within a particular story, explaining why they use a product, how it fits into their life, and why it matters to their followership.
This approach creates parasocial connections, where followers feel emotionally invested in an influencer’s life. The power lies not in the image itself, but in the Story girding it — the struggles, triumphs, and authenticity behind the curated frame.
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